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Tata Electronics Experience Centre: An Offline, NDA-Grade Interactive 3D Touchscreen Platform

55"
Interactive touchscreen coffee table
25
Production stages mapped per product
6 wks
Phase 2 build to deployment
100%
Offline, on-premise architecture

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The Client — Tata Electronics

Established in 2020 as a greenfield venture of the Tata Group, Tata Electronics Private Limited is a global player in the electronics manufacturing value chain. The company operates across four core business lines — Electronics Manufacturing Services (EMS), Semiconductor Assembly and Test, Semiconductor Foundry, and Design Services — serving global customers through what it describes as a “geopolitically stable and resilient supply chain.”

With recent strategic alliances spanning Qualcomm, Intel, ROHM, and Merck Electronics, Tata Electronics is rapidly becoming a cornerstone of India’s semiconductor ambitions. Their facility at SF.NO. 842/1, Udanapalli Village, Hosur, Tamil Nadu plays a critical role in this growth story — and is now home to a dedicated visitor experience centre powered by Metaverse911.

The Challenge — Showcasing Complex, Confidential Products to Visiting Clients

For high-precision electronics and semiconductor manufacturers, the act of showing your work to a visiting client is uniquely difficult. Products are intricate, multi-stage assemblies. The manufacturing process is dense with intellectual property. And the typical visitor — a global OEM partner, a government delegation, a strategic investor — needs to understand the depth of capability without being walked across a live production floor.

Tata Electronics approached Metaverse911 with a clear set of requirements for their new interactive experience centre:

  • A way to showcase complete product journeys — from raw component to final assembly — across multiple product lines, inside a single interactive 3D interface.
  • A platform that could surface live project status for active engagements during client visits.
  • A module to display the latest innovation decks and research and development updates without depending on a presenter’s laptop.
  • And critically, a system that ran fully offline, on-premise, with zero internet dependency — meeting strict IP protection and NDA requirements.

Photography couldn’t deliver it. Static decks couldn’t deliver it. Even conventional video walls couldn’t deliver the level of interactivity Tata Electronics needed for confidential, high-stakes client engagements.

The Solution

A Fully Offline Interactive 3D Touchscreen Platform for Manufacturers

Metaverse911 designed and deployed a custom interactive 3D touchscreen platform, paired with a 55-inch touchscreen coffee table as the centrepiece of Tata Electronics' experience zone.

The platform runs entirely on a local, Windows-based touchscreen system. No cloud sync. No external API calls. No internet access required. All assets — 3D models, annotations, product imagery, dashboards — reside on Tata's internal network. The architecture meets the most stringent expectations for confidential manufacturing IP.

The home interface is organised around three modules, each accessible from a single tap.

Module 01

Interactive 3D Product Journeys Across 25 Production Stages

Visitors explore Tata Electronics' product range as fully interactive 3D models. Each product is mapped across up to 25 production stages, letting users follow a part's journey from initial component to final assembly. At every stage, the interactive 3D touchscreen offers:

  • A rotatable, zoomable 3D model with pinch-and-pan gestures
  • Clickable annotation hotspots highlighting key components
  • A dedicated info panel covering part details, tools used, cycle time, and critical quality checkpoints
  • Real images captured from that exact production stage
Module 02

Live Project Status Dashboard for Client Meetings

A live dashboard container — designed to integrate with Tata Electronics' internal project management systems — surfaces visual summaries, timeline charts, and status indicators for ongoing engagements. Client meetings move from boardroom slides to live, in-context project transparency, without any data ever leaving the on-premise environment.

Module 03

Offline Innovation Deck Viewer

A built-in offline document viewer allows Tata's team to load the latest PowerPoint and PDF innovation decks directly onto the touchscreen — navigated by touch, displayed in full fidelity, and never dependent on a guest network.

Why Offline, On-Premise Architecture Was Non-Negotiable

For an organisation operating at the cutting edge of semiconductor design and electronics manufacturing services, a cloud-based product showcase platform was simply not an option.

The Metaverse911 architecture guarantees:

For any manufacturer where product IP is a strategic moat, this on-premise, offline architecture is the difference between a tool you can use and a tool you can't.

Zero external dependencies

No internet, no cloud, no third-party API calls.

Full IP residency

All assets remain on Tata's internal hardware, inside Tata's internal network.

NDA-grade confidentiality

Built into the deployment from day one — not bolted on after the fact.

End-client ownership

Complete intellectual property of the deployed solution rests with the client.

Delivery

Phased Delivery to Meet an August Client Demo

To hit a time-sensitive client demonstration, Metaverse911 delivered the engagement in two phases.

Phase 1

Branded 32-inch Touch Panel

Delivered a branded 32-inch touch panel with a content-loading software layer — enabling Tata Electronics to present essential media (videos, PDFs, image decks) immediately for early client visits.

Completed
Phase 2

55-inch Interactive 3D Touchscreen Coffee Table

Delivered the full 55-inch interactive 3D touchscreen coffee table with the custom application platform — built, tested, and handed over within six weeks of project approval, including on-site deployment, configuration, and CMS training for Tata's internal team.

Completed

Why UK and Global Manufacturers Choose Metaverse911

Tata Electronics chose Metaverse911 for the same reasons enterprise manufacturers across the UK, India, and the Middle East do:

Deep manufacturing domain fluency

Immersive solutions delivered across aviation, automotive, precision engineering, chemicals, and electronics.

A library of 100+ deployed solutions

Across HoloBox, anamorphic LED, VR, interactive touchscreen kiosks, and 4K 360° virtual tours.

An in-house team

Unity3D development, 3D modelling, industrial UX, and hardware integration — no third-party handoffs.

Non-negotiable security postures

A track record of delivering offline-first, on-premise, IP-protected deployments by default.

Repeat-client trust

From leading enterprises across the UK and India — including ongoing engagements with global OEMs and Tier-1 industrial groups.

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